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Our story

At Goodflex Rubber we believe that if you are not moving forward then you are actually going backwards

Consistent and steady growth underpinned by a brilliant team and a strong financial foundation

Goodflex grand opening founded 2002

2002

Goodflex Is Founded

The Goodflex Rubber Co is founded by Owner and Managing Director Mark Dufty in 2002.

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2002

The First Meeting

The first ever Goodflex Rubber Co. meeting was held on deck chairs in the existing visitor car park.

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2003

Longest Curing Oven

In 2003, Goodflex invested in one of the longest curing ovens in the UK, coming in at nine metres.

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2005

Expanding the Offices

Increased demand required more space for growth in staff numbers

First-Million

2006

£1m Turnover Achieved

Within four years the business had successfully grown to its first £1m in turnover

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2006

Supplying Large OEMs

Aiming high, the business became a supplier to the VW Group

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2007

Entering the Roller Business

In 2007, the opportunity arose to acquire a web contact cleaning business from Artel Rubber Co.

Office-Extension

2008

More Capacity Needed

In 2008, 50% more capacity was created to meet increasing customer demand.

Highbury-Hose

2009

Another Acquisition

In 2009, it was decided to bring Highbury Hose into the Goodflex Rubber Co. family

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2009

A Sterling Project

Goodflex was delighted to work on the Mercedes Benz 'Sterling Moss' SLR project which stood for 'Sport Leicht Rennsport'

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2010

Exhibiting at InnoTrans

Partnering with The Rail Alliance, Goodflex Rubber Co exhibited at the Innotrans exhibition in Germany.

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2010

Supplying the Aston Martin One-77

2010 saw Goodflex supply Aston Martin for their 'One-77' flagship, two-seater sports car.

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2010

Supporting a Military Vehicle Project

Goodflex was delighted to work on a land vehicle project with military applications

Quality Management System

2012

Achieving ISO 9001:2008 Accreditation

In 2012, Goodflex Rubber Co. achieved accreditation for the ISO9001:2008 quality management system

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2012

Joining the International Material Data System

In 2012, Goodflex became part of the International Material Data System jointly developed between Audi, BMW, Daimler, EDS

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2013

Entering the Washer Pump Market

Key new contracts in the supply of washer pump systems

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2013

Expanding into Renewable Energy

Industry diversification saw Goodflex working with a significant OEM in the Renewable Energy industry

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2014

Investing in SolidWorks CAD

In 2014, Goodflex Rubber Co. invested in a dedicated SolidWorks CAD desk to support design engineering teams

Goodflex P1 Sports Cars

2014

Supporting Hybrid Vehicle Technology

An early partner in electrification projects, Goodflex worked with McLaren on the P1 limited-production plug-in hybrid sports car

Branding

2015

Launching a New Brand Identity

In 2015, Goodflex Rubber Co. launched a fresh, dynamic and progressive new brand

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2015

Implementing a New CRM System

To significantly enhance customer experience and project management capabilities Goodflex implemented a proprietary CRM system

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2016

Doubling the Manufacturing Facility

In 2016, Goodflex doubled the size of the manufacturing facility, investing in significant raw materials processing and further improvements in efficiency

ISO9001-2015

2017

Achieving ISO 9001:2015

After an extensive audit process Goodflex Rubber Co. became one of the first UK hose manufacturer to achieve latest standard ISO 9001:2015

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2019

Investing in Manufacturing Technology

In 2019, Goodflex invested in strategically important equipment to significantly enhance our product and service offerings

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2020

Investing in 3D Printing

Goodflex has recently invested in three 3D printing machines with a wide range of capabilities

Goodflex Rubber Company - A Leading UK Manufacturer and Supplier of Rubber Hoses Mouldings and Assemblies- Ariel View

2021

Moving to a Larger Manufacturing Facility

Goodflex move to a new space. Giving them 3x the amount of room to grow. You can find Goodflex at 37, Tything Road East Kinwarton Alcester, Warwickshire B49 6ES

Goodflex Rubber Company - A Leading UK Manufacturer and Supplier of Rubber Hoses Mouldings and Assemblies - Autoclave

2022

Expanding Autoclave Capability

With the investment of an Autoclave Goodflex has increased and expanded their production capabilities

Goodflex Rubber Company - 3D Printing

2023

Rapid Tooling

With new product applications for R&D, Goodflex now have the ability to print their own tooling to increases overall production efficiency

Goodflex Rubber Company - A Leading UK Manufacturer and Supplier of Rubber Hoses Mouldings and Assemblies - Silicone Hoses

2024

Implementing an Integrated ERP System

Upgrade and replacement of current factory management system to a fully incorporated enterprising resource planning solution

Goodflex Rubber Company - Design, manufacture and supply of advanced silicone and organic rubber hoses, mouldings and assemblies. Strategy Presentation

2025

Setting the 2025 Strategy

As a business evolves, so must its strategy. Goodflex presents their new strategy to the team for 2025

Goodflex Sales Team

2026

Recognition and Growth

The Goodflex Group continued to strengthen its combined capabilities across engineered hoses, mouldings, extrusions, seals, gaskets and cable protection, supported by RISQS registration, Platinum Supplier recognition and continued investment in manufacturing systems and equipment.